Posts Tagged ‘Norine Dagliano of ekmInspirations’

A recent post on a career industry association e-list sparked quite a discussion about job seeker appearance and hiring standards. An association member came across a job board that caters to “beautiful, skilled and talented people looking for employment” and “employers who are looking to hire beautiful, skilled and talented people.” To access job leads, candidates must first register and upload their photo, which is then rated by visitors and members to determine if the account should be activated or rejected.

Is there no end to the limits some individuals will go to in exploiting the tight job market while making candidates feel less than worthy?

Okay, I will admit that appearance has always been a factor in how candidates are evaluated during the interview. After all, don’t we advise candidates to “look their best” when approaching an employer? We coach clients on what to wear, how to fix their hair and make-up, and what subtle things such as facial hair and fingernail length communicate to an employer. And we talk to clients about how they need “to look the part” to “get the part” – which is what makes some job titles, such as librarian or construction worker,  immediately conjure up images that even the most diplomatic employer has to shake.

Set aside the audaciousness of BeautifulJobSeekers.com and we are still faced with reconciling the impact one’s photo has on their success in landing a job. With the widespread use of social media to match candidates to jobs, are employers - who are trying to comply with EEO regulations - feeling like they need to cover their eyes when reviewing candidate credentials on Facebook, LinkedIn and other online networking sites? Are hungry lawyers lining up to pursue action against employers on behalf of candidates who feel they have been rejected because of their apparent age, race, ethnic background – or heaven forbid, height, weight and eye color!?

I don’t know the answer, but it all makes me a little nervous. As a professional résumé writer, I have always scoffed at competitors who advised clients to include a photo on their résumé, but now I am wondering if I should rethink my position. In a country that seems to have lost its senses to reality TV, entertainment magazines, and viewer-cast ballots for who should be the next “American Idol,” maybe it’s time that employers and career services professionals have some serious conversations about how these trends are impacting the job market – and come up with some realistic solutions.

I recently taught a two-day career transition workshop to a group of professionals who had lost their jobs through a company downsizing. As is often the case, one of the participants in the group had had her fill of the corporate world and was interested in starting her own business. In an effort to help her evaluate this as a viable career option, I shared with her some traits and characteristics that seem to define most successful entrepreneurs. Here are a few:

Family Background: If one or both of your parents were or are self-employed, you are more inclined toward this employment option. In addition, being an entrepreneur is highly correlated to being the oldest child, having immigrant parents or grandparents and being raised in a home where competition and excellence are common behaviors.

Education: Entrepreneurs respect people with education, but do not view education as the answer to success – but rather a tool to achieve success. They tend to rely more upon their own skills than education to open doors for them.

Interpersonal Skills: Words like “creative, driven, independent-minded, socially bold, opinionated, bright, articulate, courageous, workaholic” are often used to describe an entrepreneur.

Employment History and Work Traits: Although they have diverse employment backgrounds, entrepreneurs are often characterized as innovators who challenge the status quo. Because they are typically more outspoken and not highly collaborative, it is common for them to have been fired from a job more than once.

Motivations: Entrepreneurs are more interested in gaining and servicing customers than they are in building a large organization to fuel their egos. They are constantly looking for purpose and the bottom line in business and social encounters and are bored by shallow people and issues.

If you’re thinking of bailing out of your current profession to start your own business, take a look at these traits and see how you measure up. Or, if getting fired is getting old, perhaps the universe is trying to tell you something – it may be you were destined to be an entrepreneur all along!

Monday was one of those odd days where my phone kept ringing with inquires about my resume writing and career transition services. With so many resume writers out there marketing their services – a Google search today for “resume writer” turned up 1,520,000 hits – I sometimes marvel at the fact that I am ever found!

As with resume writers, job seekers can easily get lost amongst the competition. Thanks to the Internet, employers can literally choose from thousands of applicants to fill one position. So, with more than 1.5 million resume writers competing for business, why is it that my phone was ringing today – or for that matter, any day? The answer has as much to do with my ability to secure new clients as it does with a job seeker’s ability to secure interviews.

It seems to boil down to the following two basic marketing principles: Referrals/recommendations and brand/image. Potential clients either call me because someone who previously used my services or knows of my reputation recommended me, or they came across my advertising and liked what they saw. Here is how these two principles translate to job seekers…

Referrals/recommendations: Occasionally I will meet someone who tells me that they have never looked for a job in their life – employers always sought them out. How can that be? Well, these individuals were fully aware of their talents and made sure that others in their profession and industries were also aware. They built a strong network of contacts and positioned themselves as experts in their field and as a result, were in high demand.

To get ahead in one’s career and to get a prospective employer’s attention, one needs to make their talents and expertise highly visible. This is not accomplished by blasting one’s resume out to hundreds of employers then sitting back and waiting for the phone to ring. One gains attention by “putting themselves out there” through networking, participating in professional associations, giving presentations to peers, publishing articles, volunteering, and clearly communicating ones value.

Brand/image: If potential clients do not find me through referrals, they find me through advertising. Just as a job seeker advertises their skills and experience via their resume, cover letters, and online profiles, I advertise my skills and experience through phone book advertising, my website, and online profiles. The quality of my advertising either encourages or discourages callers, just as the quality of a job seeker’s resume, cover letters and online profiles encourages or discourages employers to pick up the phone and give them a call.

In addition to the quality of the advertising, potential callers are influenced by how the product is branded. Pepsi and Coca Cola both have excellent advertising; however each unique brand appeals to a different type of consumer. Many of my 1.5 million “competitors” have excellent advertising, but their brand does not appeal to every potential customer.

However, something in my advertising appeals to certain customers, and when having to choose from multiple options, those who pick up the phone and call often tell me they felt a connection. Oddly enough, while I am talking to these callers, I too “feel the connection” and often think to myself how fortunate for us both that we found each other.

The bottom line for those in search of a new or better job is this: Know your brand, and effectively and confidently communicate to the world. Those who like what you have to offer will give you a call – those who don’t will be better served by a competitor. Persevere and even though employers can choose from the large pool of candidates, you too can rise above the competition!

Considering attending a job fair to search for employment? Not sure what to expect or how to prepare to ensure success? Have you been to a job fair and thought it was a waste of time?

If any of the above questions apply to you, then don’t attend a job fair until you have listened to this important show!

Join The Career Clinicians, Kathy Sweeney, NCRW, CPRW, CEIC, CCM of The Write Resume, and Norine Dagliano, NCRW, CPRW, CFRW/CC of ekmInspirations for their next show, "How To Be Successful At Job Fairs!"

The show airs live on Wednesday, April 7, 2010 at 7 p.m. ET on BlogTalkRadio (http://bit.ly/99qIBK). The Career Clinicians will be taking live calls at (917) 889-9043.

They will discuss key strategies and cover what steps to take before, during, and after the career expo to be triumphant, including:

• Conducting company research
• Developing a 30-second Introduction
• The importance of having a stellar, updated resume
• How to be prepared for “on-the-spot” interviews
• How to follow-up after the job fair

After listening to this show, job seekers will be prepared to attend a job fair with confidence!

What we have here is an example of a “loaded question.”  Are you asking because you think it does, and you need someone to confirm it? Or perhaps you love the dress and are fishing for a compliment. Another possibility is that you really do not know how it looks and you need someone to tell you. How one answers that question varies from individual to individual and has as much to do with personal preferences as it does with good fashion sense. Ask 10 people, and you may get 10 different answers.

A similar scenario holds true when a job seeker solicits feedback on their résumé. Here’s a recent example of how this plays out: Last week I completed the first draft of a résumé and sent it to the client. She was extremely pleased and with some minor adjustments, we were ready to finalize it. Then she showed it to a “headhunter” who recommended some additional changes. After incorporating those changes, she met with another headhunter, who also recommended changes. I would be willing to bet that if she were to show it to two or three other headhunters, colleagues, friends or family members, she would hear two or three additional recommendations of what she should change.

For most people, looking for work is not something they enjoy doing. No one likes to put themselves out there and risk being rejected. Often job seekers will avoid putting them selves out there by repeatedly “massaging” their résumé until it is “perfect.” And as long as they keep soliciting feedback that will lead to more changes, the résumé will never be perfect – thus they can avoid the stress of putting themselves out there.

When a job seeker asks me to give them feedback on their résumé, I always begin by asking three questions:

•  Is the content accurate?
• When you read it, do you feel proud – does it show off your best features and make you “look fabulous?”
• Is it getting you interviews for the types of positions you are seeking that pay you the salary you deserve?

If he or she answers “yes” to every question, than it really does not matter what I - or anyone else - has to say about the document. As with dresses, there are many styles of resumes and many opinions about what is good and what needs fixing. Find what works for you – then use it!

Many people are looking to make a career change these days. However, it can be difficult to determine how to transition to a new field.

Next Wednesday, March 24, 2010 at 8 pm ET, join The Career Clinicians, Kathy Sweeney of The Write Resume and Norine Dagliano of ekmInspirations as we interview Alexandra Levit, nationally recognized business and workplace author / syndicated columnist and Wall Street Journal contributor on our BlogTalkRadio show.

You can listen to the show live at http://bit.ly/bPgMj6 or call in to ask questions at (917) 889-9043.

Our discussion will be focused on her latest book, “New Job, New You: A Guide to Reinventing Yourself in a Bright New Career.”

During our interview, she will be discussing the research she conducted on what drives people to make a career change, and the seven most common motives she discovered: family, independence, learning, money, passion, setback, and talent. Using a blend of practical advice and anecdotal evidence, Alexandra will share how you can use your prime motivations to make a career change.

Alexandra writes for The Wall Street Journal and Metro US, and has authored several books, including the bestseller, “They Don't Teach Corporate in College,” “How'd You Score That Gig?,” “Success for Hire,” and “MillennialTweet: 140 Bite-Sized Lessons for Managing the Millennials.”

Many job search candidates believe that "luck" or "chance" is the only way to get a job in this tough economy. However, landing a great job is all about initiating and implementing a solid plan!

Join The Career Clinicians for our St. Patrick's Day show (March 17, 2010), "Do You Really Need the 'Luck O' The Irish' to Land a Terrific Job?" on Blog Talk Radio at 7 p.m. ET (http://bit.ly/9NPA5l).

We will discuss:

• Key components of an effective job search marketing plan
• Career-related documents you might need, in addition to a resume
• Tools and resources available to job seekers (both on- and off-line)
• Systems to track and measure your progress
• Barriers to success
• How to know when your plan isn’t working and what to do

At the end of the show, you will have all the necessary information to develop a step-by-step plan that will lead you to the “pot of gold” at the end of the “career rainbow.”