Posts Tagged ‘Kathy Sweeney of The Write Resume’

A recent post on a career industry association e-list sparked quite a discussion about job seeker appearance and hiring standards. An association member came across a job board that caters to “beautiful, skilled and talented people looking for employment” and “employers who are looking to hire beautiful, skilled and talented people.” To access job leads, candidates must first register and upload their photo, which is then rated by visitors and members to determine if the account should be activated or rejected.

Is there no end to the limits some individuals will go to in exploiting the tight job market while making candidates feel less than worthy?

Okay, I will admit that appearance has always been a factor in how candidates are evaluated during the interview. After all, don’t we advise candidates to “look their best” when approaching an employer? We coach clients on what to wear, how to fix their hair and make-up, and what subtle things such as facial hair and fingernail length communicate to an employer. And we talk to clients about how they need “to look the part” to “get the part” – which is what makes some job titles, such as librarian or construction worker,  immediately conjure up images that even the most diplomatic employer has to shake.

Set aside the audaciousness of BeautifulJobSeekers.com and we are still faced with reconciling the impact one’s photo has on their success in landing a job. With the widespread use of social media to match candidates to jobs, are employers - who are trying to comply with EEO regulations - feeling like they need to cover their eyes when reviewing candidate credentials on Facebook, LinkedIn and other online networking sites? Are hungry lawyers lining up to pursue action against employers on behalf of candidates who feel they have been rejected because of their apparent age, race, ethnic background – or heaven forbid, height, weight and eye color!?

I don’t know the answer, but it all makes me a little nervous. As a professional résumé writer, I have always scoffed at competitors who advised clients to include a photo on their résumé, but now I am wondering if I should rethink my position. In a country that seems to have lost its senses to reality TV, entertainment magazines, and viewer-cast ballots for who should be the next “American Idol,” maybe it’s time that employers and career services professionals have some serious conversations about how these trends are impacting the job market – and come up with some realistic solutions.

Considering attending a job fair to search for employment? Not sure what to expect or how to prepare to ensure success? Have you been to a job fair and thought it was a waste of time?

If any of the above questions apply to you, then don’t attend a job fair until you have listened to this important show!

Join The Career Clinicians, Kathy Sweeney, NCRW, CPRW, CEIC, CCM of The Write Resume, and Norine Dagliano, NCRW, CPRW, CFRW/CC of ekmInspirations for their next show, "How To Be Successful At Job Fairs!"

The show airs live on Wednesday, April 7, 2010 at 7 p.m. ET on BlogTalkRadio (http://bit.ly/99qIBK). The Career Clinicians will be taking live calls at (917) 889-9043.

They will discuss key strategies and cover what steps to take before, during, and after the career expo to be triumphant, including:

• Conducting company research
• Developing a 30-second Introduction
• The importance of having a stellar, updated resume
• How to be prepared for “on-the-spot” interviews
• How to follow-up after the job fair

After listening to this show, job seekers will be prepared to attend a job fair with confidence!

What we have here is an example of a “loaded question.”  Are you asking because you think it does, and you need someone to confirm it? Or perhaps you love the dress and are fishing for a compliment. Another possibility is that you really do not know how it looks and you need someone to tell you. How one answers that question varies from individual to individual and has as much to do with personal preferences as it does with good fashion sense. Ask 10 people, and you may get 10 different answers.

A similar scenario holds true when a job seeker solicits feedback on their résumé. Here’s a recent example of how this plays out: Last week I completed the first draft of a résumé and sent it to the client. She was extremely pleased and with some minor adjustments, we were ready to finalize it. Then she showed it to a “headhunter” who recommended some additional changes. After incorporating those changes, she met with another headhunter, who also recommended changes. I would be willing to bet that if she were to show it to two or three other headhunters, colleagues, friends or family members, she would hear two or three additional recommendations of what she should change.

For most people, looking for work is not something they enjoy doing. No one likes to put themselves out there and risk being rejected. Often job seekers will avoid putting them selves out there by repeatedly “massaging” their résumé until it is “perfect.” And as long as they keep soliciting feedback that will lead to more changes, the résumé will never be perfect – thus they can avoid the stress of putting themselves out there.

When a job seeker asks me to give them feedback on their résumé, I always begin by asking three questions:

•  Is the content accurate?
• When you read it, do you feel proud – does it show off your best features and make you “look fabulous?”
• Is it getting you interviews for the types of positions you are seeking that pay you the salary you deserve?

If he or she answers “yes” to every question, than it really does not matter what I - or anyone else - has to say about the document. As with dresses, there are many styles of resumes and many opinions about what is good and what needs fixing. Find what works for you – then use it!

In today's technologically advanced environment, many people are using social media tools to communicate with friends and family, and reconnect with old acquaintances. But, should you use social media to look for work? Absolutely!

However, before charging out and jumping on the social media bandwagon, I think it is important to understand how to utilize social media to attain the most positive results.

In the first post of this two-part series, I will cover why job seekers might want to use social media as an avenue to attain a job, the types of tools available,  and some guidelines. In Part Two, I will share stories of people who have successfully utilized social media to land a great job.

Why Should Job Seekers Use Social Media?

Social media tools can be very helpful in the job search, if utilized wisely. They can help highlight your expertise, provide visibility in search engines when HR or Recruiters decide to Google your name,  and allow you to network with current / former colleagues and friends who may be able to assist in your goal of landing a great position.

What Social Media Tools Should Job Search Candidates Use?

While there are many social media tools available to job seekers, I am going to cover the major players. It is important to not only know what they are, but how they differ, and the methods to successfully utilize them.

Blogs:

Blogs (aka Weblogs) can be utilized by job seekers to show their expertise in a certain subject matter or industry. Successful blogs have a consistent brand - the readers have a clear picture of who the blogger is and can identify a consistent theme to the posts.

In a blog, job search candidate can convey information on industry trends, provide opinions on topics (without offending or bashing anyone), and seek to educate readers. The content should be engaging and useful to the reader.

Putting together a blog is rather easy. There are several free services available, including WordPress and Blogger, that can walk you through the process of establishing a blog.

If you aren't technically savvy, I would suggest enlisting the help of someone who is. If you don't have friends or family members who can help, you can have your project completed rather inexpensively on Elance.com.

LinkedIn.com:

LinkedIn is a free website where you can develop your professional network and look for jobs. It is the most prominent tool used today by recruiters to source "active and passive candidates."

On LinkedIn, it is important to convey your personal brand with a strong profile and "job title." When using this tool, I would suggest linking with people who can help with your job search, which includes current or former colleagues, customers, vendors, etc.

One very important measurement recruiters use when reviewing candidates profiles is the amount of solid recommendations you have on your profile. They need to be very specific to your expertise and from individuals who have directly worked with you in some capacity.

While the "magic number" of recommendations hovers around 3-5, I would suggest you tap into your network and obtain as many "comprehensive" recommendations of your expertise as possible.

Remember though - networking is a two-way street. If you ask for recommendations, be sure to provide them, as well.

Facebook:

Facebook is a great place to connect with old / current friends and family, and if you want, current / former colleagues. It is more of a relaxed atmosphere than LinkedIn. However, stay true to your brand, and don't post information that is too personal or pictures that show you in a bad light.

While you can set your "home page" as "public," I would suggest setting your other pages to "friends only." This way, your private information and photos cannot be seen by HR Managers and Recruiters.

Twitter:

Twitter is a great tool to convey information in a very concise way - you only have 140 characters to get your information out there. The posts you make on Twitter are called "Tweets."

So, what should you "Tweet" about? You can post a short description and link to a blog post you wrote or specific industry information gleaned from articles you have found on the Internet, such as, "SalesForce.com introduces new tool (then link to the article)."  You can also "Tweet" general factual information you have found through research, for instance, "38% of computer users are switching to Mac."

You will need to have an account to "shorten" your URLs so your "Tweets" don't surpass the 140 character limit. I suggest Bit.ly, as it allows you to track how many people have clicked on the links included in your Tweets.

Also, a great book has recently been published regarding how to use Twitter in your job search: The Twitter Job Search Guide: Find a Job and Advance Your Career in Just 15 Minutes a Day.

Guidelines for Effectively Using Social Media

Here are some general and specific guidelines to follow when using social media:

General Tips:

• Post a picture of yourself on all of your social media pages. However, make sure the photo is a professional head shot. There are several freelance photographers listed in US-Photographers or formal portrait studios, including B2BPortraits or JC Penney that can provide you with a digital photo format.
• Establish your brand and stick to it.
• Don't write about controversial topics unless it relates to your personal brand.
• Make sure what you are writing is fact-based - not some information or trends you have made up.
• Make sure your opinions on a particular topic are useful and positive.
• Contribute to "conversations" on other people's blogs. But, do it in a positive, meaningful way. Post information that solves problems - not creates more discourse.
• Remember that your reputation is key to your success - don't bash other people or products.
• Think before you post. If what you are writing can be misconstrued, don't write it.

Blogs:

• Do not write blog posts that are inconsistent with your brand. An example would be a computer expert blogging about different programs and / or industry trends. Then, out of the blue, he posts a message about Healthcare Reform. Unless he can tie information technology to health care reform, then the post should not be written.
• Don't post 10 blog topics in a week and then not post for a month. The key to successful blogging is to be consistent. If you only have time to blog once a week, that's fine. Just set a day every week to write a blog post and stick with it.

Twitter:

• Do find and follow other experts who don't directly compete with you. For instance, if you are a dog trainer, you don't want to connect with other dog trainers (unless it is Cesar Milan, The Dog Whisperer). Why? Because this negates the purpose of being viewed as an expert. However, you might want to connect with veterinarians, canine nutrition experts, and small business owners who sell merchandise, like collars, leashes, dog beds, etc. These people can enhance your knowledge and will show your followers that you aren't a "one-trick pony."
• Do "retweet" (think of this like forwarding an email to someone) Twitter posts made by experts you follow that are relevant to your brand or industry. Not only will it provide them with visibility, but it will show you are connected with experts and they will likely "retweet" items of interest that you post.
• Don't Tweet about topics that are off-brand. These include tweets about how you are walking your dog, having breakfast, or getting ready to go on vacation.  Once again, be consistent in your theme and ensure the content is useful.

LinkedIn:

• Do connect with people that can help in your job search.
• Make sure you have a descriptive job title and thorough profile that highlights your expertise and skills.
• Don't "spam" people you don't know to try and connect with them - you'll get your account taken away from you.
• If you do want to connect with someone you don't know, either find someone in your network that's connected to the person or write a meaningful "in-mail" that conveys WHY you want to connect with the person.
• Ask for and provide solid recommendations to people in your network.

Facebook:

• Do be careful what your write in your updates. Don't post personal information about your divorce, how you are going out drinking every night, etc.
• Don't post pictures of yourself in compromising positions, i.e., photos of drinking, nudity, etc.
• Don't be a lurker. If friends posts something about their family, job, or life in general, write a comment. Just be sure you don't comment on posts related to their "bad behavior."

Watch for my next post that will highlight job seekers who have successfully utilized social media to land a great job!

Many people are looking to make a career change these days. However, it can be difficult to determine how to transition to a new field.

Next Wednesday, March 24, 2010 at 8 pm ET, join The Career Clinicians, Kathy Sweeney of The Write Resume and Norine Dagliano of ekmInspirations as we interview Alexandra Levit, nationally recognized business and workplace author / syndicated columnist and Wall Street Journal contributor on our BlogTalkRadio show.

You can listen to the show live at http://bit.ly/bPgMj6 or call in to ask questions at (917) 889-9043.

Our discussion will be focused on her latest book, “New Job, New You: A Guide to Reinventing Yourself in a Bright New Career.”

During our interview, she will be discussing the research she conducted on what drives people to make a career change, and the seven most common motives she discovered: family, independence, learning, money, passion, setback, and talent. Using a blend of practical advice and anecdotal evidence, Alexandra will share how you can use your prime motivations to make a career change.

Alexandra writes for The Wall Street Journal and Metro US, and has authored several books, including the bestseller, “They Don't Teach Corporate in College,” “How'd You Score That Gig?,” “Success for Hire,” and “MillennialTweet: 140 Bite-Sized Lessons for Managing the Millennials.”

Many job search candidates believe that "luck" or "chance" is the only way to get a job in this tough economy. However, landing a great job is all about initiating and implementing a solid plan!

Join The Career Clinicians for our St. Patrick's Day show (March 17, 2010), "Do You Really Need the 'Luck O' The Irish' to Land a Terrific Job?" on Blog Talk Radio at 7 p.m. ET (http://bit.ly/9NPA5l).

We will discuss:

• Key components of an effective job search marketing plan
• Career-related documents you might need, in addition to a resume
• Tools and resources available to job seekers (both on- and off-line)
• Systems to track and measure your progress
• Barriers to success
• How to know when your plan isn’t working and what to do

At the end of the show, you will have all the necessary information to develop a step-by-step plan that will lead you to the “pot of gold” at the end of the “career rainbow.”