Posts Tagged ‘career’

Twitter is the fastest growing source for finding employment on the Internet. More than 1 million job openings are Tweeted per month!

If job seekers aren't signed up and using Twitter in a meaningful way to find employment, it's time to start embracing this social media tool!

Join The Career Clinicians, Kathy Sweeney, NCRW, CPRW, CEIC, CCM of The Write Resume, and Norine Dagliano, NCRW, CPRW, CFRW/CC of ekmInspirations as they interview Susan Britton Whitcomb, Chandlee Bryan, and Deb Dib, co-authors of "The Twitter Job Search Guide: Find a Job and Advance Your Career in Just 15 Minutes a Day!"

Don't miss this show, as our expert guests will share fantastic advice and insights with job seekers on how to turbo-charge their employment search!

In addition, they will share success stories from actual job search candidates who effectively utilized Twitter to land a great job!

The radio show will air live on BlogTalkRadio on Wednesday, May 12th at 7 pm ET.

Listeners can tune in to The Career Clinicians Radio Show here: http://bit.ly/aceZyd

We will be taking live calls during the show at (917) 889-9043.

Monday was one of those odd days where my phone kept ringing with inquires about my resume writing and career transition services. With so many resume writers out there marketing their services – a Google search today for “resume writer” turned up 1,520,000 hits – I sometimes marvel at the fact that I am ever found!

As with resume writers, job seekers can easily get lost amongst the competition. Thanks to the Internet, employers can literally choose from thousands of applicants to fill one position. So, with more than 1.5 million resume writers competing for business, why is it that my phone was ringing today – or for that matter, any day? The answer has as much to do with my ability to secure new clients as it does with a job seeker’s ability to secure interviews.

It seems to boil down to the following two basic marketing principles: Referrals/recommendations and brand/image. Potential clients either call me because someone who previously used my services or knows of my reputation recommended me, or they came across my advertising and liked what they saw. Here is how these two principles translate to job seekers…

Referrals/recommendations: Occasionally I will meet someone who tells me that they have never looked for a job in their life – employers always sought them out. How can that be? Well, these individuals were fully aware of their talents and made sure that others in their profession and industries were also aware. They built a strong network of contacts and positioned themselves as experts in their field and as a result, were in high demand.

To get ahead in one’s career and to get a prospective employer’s attention, one needs to make their talents and expertise highly visible. This is not accomplished by blasting one’s resume out to hundreds of employers then sitting back and waiting for the phone to ring. One gains attention by “putting themselves out there” through networking, participating in professional associations, giving presentations to peers, publishing articles, volunteering, and clearly communicating ones value.

Brand/image: If potential clients do not find me through referrals, they find me through advertising. Just as a job seeker advertises their skills and experience via their resume, cover letters, and online profiles, I advertise my skills and experience through phone book advertising, my website, and online profiles. The quality of my advertising either encourages or discourages callers, just as the quality of a job seeker’s resume, cover letters and online profiles encourages or discourages employers to pick up the phone and give them a call.

In addition to the quality of the advertising, potential callers are influenced by how the product is branded. Pepsi and Coca Cola both have excellent advertising; however each unique brand appeals to a different type of consumer. Many of my 1.5 million “competitors” have excellent advertising, but their brand does not appeal to every potential customer.

However, something in my advertising appeals to certain customers, and when having to choose from multiple options, those who pick up the phone and call often tell me they felt a connection. Oddly enough, while I am talking to these callers, I too “feel the connection” and often think to myself how fortunate for us both that we found each other.

The bottom line for those in search of a new or better job is this: Know your brand, and effectively and confidently communicate to the world. Those who like what you have to offer will give you a call – those who don’t will be better served by a competitor. Persevere and even though employers can choose from the large pool of candidates, you too can rise above the competition!

My dad has a saying: "Live as if you'll be found out because you will!" In this post, I will cover a story that plays right into that statement.

While I was browsing "updates" from friends on Facebook the other day, I noticed one of them had joined a "Fan Page" entitled, "Tim Martins is My Hero!"

I was a little perplexed; I hadn't heard of anyone by that name doing something heroic on the news. So, I clicked through to find out what all the fuss was about.

What I found was a page dedicated to someone, who, in the pursuit of his 15-minutes of fame, had made grievous errors in judgment. These errors will now follow him for the rest of his life.

The Beginning of End

It all started innocently enough. Tim Martins is a First Officer (co-pilot) for American Eagle Airlines (the regional carrier for American Airlines). He is also a member of the Airline Pilots Association (ALPA), which is the union representing thousands of professional pilots at several airlines.

In the wake of recent bad press surrounding the airline industry, ALPA decided to write articles in their member magazine featuring pilots who typified their Code of Ethics and set them up as "role models." Two of the tenants in the Code of Ethics include 'representing their airline with the utmost professionalism in both appearance and conduct ' and 'being a good citizen of the community'.

To be featured in an article, a pilot is nominated by a peer and then approved by top members of ALPA. Tim Martins was nominated, approved, and then interviewed by Jan Steenblik, a long-time technical editor for ALPA's magazine.

The article, entitled, "Mature Beyond His Years," was the cover story for the April 2010 issue. In the magazine, Tim Martins, who is approximately 25 years old, told the story of his "rise" through the aviation ranks.

Tim Martins claimed he had graduated from a flight school at 19, stated that he had worked at and was furloughed by Atlantic Coast Airlines (ACA - now defunct), started flying F-16s and was an active member of the NJ Air National Guard, and then was subsequently hired by American Eagle.

Further, in the article he claimed to be a FDNY firefighter / paramedic in his off time (quoted as saying he is carrying on a family tradition) as a member of Ladder Company 2 located in midtown Manhattan. He also stated he works in the food pantry at a church near his home and builds houses for Habitat for Humanity as part of his "community service."

Pretty impressive, right? The only problem is, about 90% of what he told the Steenblik wasn't true (a journalist not fact-checking a story is incomprehensible and unprofessional - but, that's another story).

"Outed" By His Peers

As thousands of ALPA members received the newest issue and began reading the article, there was no way to predict that this story would become a "runaway train" without any signs of stopping it.

First, you must understand that the aviation industry (both civilian and military) is a very tight-knit group, and pilots, like other true professionals, don't like individuals putting their chosen career in a bad light.

And, in my opinion, after working in the airline industry for many years, believe they have the right to expect that "one of their own" would not do something to put a "black eye" on an already struggling industry.

I belong to several aviation-related message boards where pilots discuss different aspects of the industry. One member started a thread about this article and Tim Martins, questioning the validity of the information.

What started as an innocent thread, giving Martins the benefit of the doubt (and questioning that perhaps he had been misquoted), turned into a real "fact-checking" mission.

After the thread was posted, several other pilots started to "chime in" with information to disprove what had been written about Martins regarding his airline career. He had never worked at ACA (verified through the seniority list from pilots who had worked there). He also never graduated from the aviation college he claimed in the article.

Then, other members questioned and found out from their military pilot counterparts that Martins had never been a member of the NJ Air National Guard. The military personnel were so incensed (they have every right to be) that Martins was purporting himself to be a military pilot that they called ALPA's national headquarters to bring this issue to light.

Further checking revealed that Martins also was not a member of FDNY Ladder Company 2 - not even as a volunteer.

But, it didn't end there. These pilots were now very upset. They Googled Tim Martins and found his Facebook page and LinkedIn profile.

On those pages, he claimed to be a pilot for Southwest Airlines, a Captain in the US Air Force, a Rescue Diver, and a US Air Force Academy graduate. His Facebook photo page showed pictures of him supposedly working at FDNY and in the cockpit of an F-16 (where he had given himself the name, "Timmy 'The Milkman' Martins").

The only fact that could be verified was that Martins was indeed a First Officer for American Eagle.

Opportunity to "Save Face"

In the true spirit of compassion, the aviation community gave every opportunity for Tim Martins to "come clean" and admit his mistakes.

However, Martins, even with all the facts staring him in the face, continued to deny that he had lied. He even made up "screen names" on these message boards to try to save his reputation by posing as "friends" who knew him and could verify his military background. It didn't work, and he finally "half-way" admitted he had stretched the truth a bit (that was putting it lightly).

But, by this time, it was too late. From there, the information went viral. Even the NY Post jumped on the bandwagon, as a freelance journalist, Christine Negroni, broke the story.

And now, Martins has the auspicious honor of having a "Facebook Fan Page" that doesn't shine a very pleasant light on him.

The Aftermath

Now, allegedly, Martins has been suspended from his job at American Eagle. If he gets fired, it will be unlikely that Martins will ever be hired into another job in aviation. He has shown that he cannot be honest, and trust is everything between flight crew members.

In addition, there may even be repercussions from Martins claiming to be a military service member under the "Stolen Valor Act." Further, I am certain that FDNY is not very happy with him either.

What Lessons Can Be Gleaned From This Story?

So, what can professionals and job seekers learn from this story?

First, live your life with integrity. Don't claim to be someone you're not. Be happy with who you are and what you have accomplished.

Second, don't post bogus information about yourself online or provide false information to a journalist.

Remember, every time you post something online, you leave a Digital Footprint that can be uncovered and used against you. Further, any comments you make to a journalist for an article will likely end up in print, and that information will never go away.

Third, know that if you do lie about your career, it WILL catch up to you. No one likes a "poser" and people will "out you;" it's just human nature.

Finally, if you do make a mistake, own up to it. Your co-workers will be more likely to forgive a mistake if you admit it and apologize.

"It wasn't raining when Noah built the Ark." Howard Ruff

This past Wednesday on The Career Divas Radio Show, we were talking about "Keeping Your Career Mojo throughout 2010."

At one point in the show, the topic came up regarding how job seekers, and even professionals who are not currently in the job market, should be prepared at all times with an up-to-date resume and cover letter.

I used the quote above during the show to provide a vivid analogy that most everyone can relate to, as there was a very positive outcome from Noah building the Ark BEFORE the rains descended upon the Earth.

Personally, I believe that having an updated resume, whether you are currently looking for a job or not, is one of the soundest pieces of advice given during our show.  And, I don't state that just because I am a professional resume writer!

Allow me to share a personal story.

Back when I was working in corporate America, there was a supervisor opening in the department where I worked.

I wanted that promotion. I had worked hard, developed and / or changed many processes and procedures to increase efficiency, always said "yes" to any extra project that needed to be done, received excellent performance evaluations, had managed people at a previous company, and knew my job and the department "inside-out."

So, I submitted my resume for consideration. I prepared for my interview and it went really well. However, I wasn't selected for the position. They gave the job to a person that wasn't even in my department and did not have half the qualifications that I did!

To say that I was stunned is an understatement. I went to my boss to ask him why I had not received the promotion. His answer?

"Kathy, you were very qualified for the position. However, when you submitted your resume, you didn't even take the time to update it with the position you currently hold. That tells me you really didn't take applying for this position seriously."

At first I was mad. I mean, really, he knew what contributions I had made, that I was a great worker, and constantly sacrificed my personal life for the department. How could he give the promotion to someone who had never even worked in our department and make her my supervisor?

After I calmed down, I began to let what he had said sink in. You know, he was right! I hadn't shown him that I was "ready" to lead others because I didn't take the time to "prepare" for that leadership position.

So, why do I share this story? There are two reasons.

First, like I did several years ago, many people assume that their internal superiors know what contributions they have made and the successes that came as a result of their efforts. So, they feel like they don't really need a "stellar" presentation of their achievements on paper when the time comes to apply for a promotion.

Nothing could be further from the truth.

Managers are busy with the latest crisis, and they usually don't remember what you did yesterday (unless it was bad), let alone what accomplishments you achieved during the last year or throughout your career. You need to be proactive and have your resume ready, showcasing your skills and achievements in an attractive format in case a fantastic opportunity is presented.

Second, what happens if you are suddenly downsized or a recruiter calls you and says they have a great position available? Either way, you are now "behind the eight ball" if your resume isn't up-to-date.

When either of these situations happens, the individual now has to "scramble" to get his / her resume together under a tight deadline. It becomes an almost impossible or overwhelming task for the individual because stress takes over and makes it difficult to think clearly about specifics for each job.

So, be like Noah, and start building your "ark" before the rain starts falling so you'll be prepared before the "flood" strikes in your life.

Whether you write your resume or hire a professional resume writer to compose one for you, set a date for completion and stick to it. I promise that you’ll feel more in control and you’ll look like a professional who is always ready for any situation that may arise.

As a professional who writes resumes and provides career-related services and advice to clients all over the world, I realized that there was a great deal of information being dispensed about the right and wrong ways to manage a career. With so many differing opinions, and sometimes incorrect or inaccurate advice, it would be easy for job seekers to become frustrated and not know who was telling them the truth.

Knowing how prevalent this was, I felt compelled to provide a “solution.” I knew job seekers needed trusted individuals to whom they could turn to for preparation of career-related documents, and interview and career coaching, as well as information about job search and career management in one centralized location.

I began to think how I could provide a single resource that would meet the needs of job search candidates. I wanted to make sure the information provided came from experts who have spent years in their area of specialization. But, I knew I couldn’t do it alone. I needed a "partner" to assist me in this mission.

After much thought and consideration, I identified another career industry professional who has a reputation for operating with integrity, delivering quality products / services to her clients, and basing her insights regarding career-related matters on experience, facts, and research, rather than opinions.

When I contacted this professional, she was excited and immediately decided to join me in this new endeavor. We brainstormed together on determining our mission and the methods by which we would deliver our expertise. And, that's how The Career Clinicians was established.

Who are The Career Clinicians? Well, we are career industry professionals who operate our own individual resume writing and / or interview and career coaching practices. But, we are also a team of individuals who want to educate professionals and job search candidates on methods and tools to enhance their careers.

The Career Clinicians are:

Kathy Sweeney, NCRW, CPRW, CEIC, CCM of The Write Resume
Norine Dagliano, NCRW, CPRW, CFRW/CC of ekm Inspirations

We decided the best way to communicate our expertise was to utilize online tools, including a website, a blog, BlogTalkRadio, Twitter, and social media sites, including Facebook, LinkedIn, and MySpace.

Our website, www.thecareerclinicians.com, is packed with information and resources to assist with your career journey.

On our Radio Show, which is broadcast live every Wednesday at 7 p.m. ET on http://www.blogtalkradio.com/the-career-clinicians, The Career Clinicians will provide direct advice, as well as hosting guests. Our guests span the entire scope of the careers / employment industry, including recruiters, human resources professionals, and authors.

You can call in or listen to it online. If you can’t attend our live broadcast, the previous shows will be archived on our website at www.thecareerclinicians.com/radio-show.htm.

If you would like to read updated information on employment-related topics, follow us on Twitter at http://twitter.com/CareerTriage.

We are thrilled to have the opportunity to share our expertise with you. We hope that you will gain insight into the confusing world of job search and feel better prepared to embark on your own journey toward career success.