Archive for the ‘Job Search’ Category

Twitter is the fastest growing source for finding employment on the Internet. More than 1 million job openings are Tweeted per month!

If job seekers aren't signed up and using Twitter in a meaningful way to find employment, it's time to start embracing this social media tool!

Join The Career Clinicians, Kathy Sweeney, NCRW, CPRW, CEIC, CCM of The Write Resume, and Norine Dagliano, NCRW, CPRW, CFRW/CC of ekmInspirations as they interview Susan Britton Whitcomb, Chandlee Bryan, and Deb Dib, co-authors of "The Twitter Job Search Guide: Find a Job and Advance Your Career in Just 15 Minutes a Day!"

Don't miss this show, as our expert guests will share fantastic advice and insights with job seekers on how to turbo-charge their employment search!

In addition, they will share success stories from actual job search candidates who effectively utilized Twitter to land a great job!

The radio show will air live on BlogTalkRadio on Wednesday, May 12th at 7 pm ET.

Listeners can tune in to The Career Clinicians Radio Show here: http://bit.ly/aceZyd

We will be taking live calls during the show at (917) 889-9043.

A recent post on a career industry association e-list sparked quite a discussion about job seeker appearance and hiring standards. An association member came across a job board that caters to “beautiful, skilled and talented people looking for employment” and “employers who are looking to hire beautiful, skilled and talented people.” To access job leads, candidates must first register and upload their photo, which is then rated by visitors and members to determine if the account should be activated or rejected.

Is there no end to the limits some individuals will go to in exploiting the tight job market while making candidates feel less than worthy?

Okay, I will admit that appearance has always been a factor in how candidates are evaluated during the interview. After all, don’t we advise candidates to “look their best” when approaching an employer? We coach clients on what to wear, how to fix their hair and make-up, and what subtle things such as facial hair and fingernail length communicate to an employer. And we talk to clients about how they need “to look the part” to “get the part” – which is what makes some job titles, such as librarian or construction worker,  immediately conjure up images that even the most diplomatic employer has to shake.

Set aside the audaciousness of BeautifulJobSeekers.com and we are still faced with reconciling the impact one’s photo has on their success in landing a job. With the widespread use of social media to match candidates to jobs, are employers - who are trying to comply with EEO regulations - feeling like they need to cover their eyes when reviewing candidate credentials on Facebook, LinkedIn and other online networking sites? Are hungry lawyers lining up to pursue action against employers on behalf of candidates who feel they have been rejected because of their apparent age, race, ethnic background – or heaven forbid, height, weight and eye color!?

I don’t know the answer, but it all makes me a little nervous. As a professional résumé writer, I have always scoffed at competitors who advised clients to include a photo on their résumé, but now I am wondering if I should rethink my position. In a country that seems to have lost its senses to reality TV, entertainment magazines, and viewer-cast ballots for who should be the next “American Idol,” maybe it’s time that employers and career services professionals have some serious conversations about how these trends are impacting the job market – and come up with some realistic solutions.

I recently taught a two-day career transition workshop to a group of professionals who had lost their jobs through a company downsizing. As is often the case, one of the participants in the group had had her fill of the corporate world and was interested in starting her own business. In an effort to help her evaluate this as a viable career option, I shared with her some traits and characteristics that seem to define most successful entrepreneurs. Here are a few:

Family Background: If one or both of your parents were or are self-employed, you are more inclined toward this employment option. In addition, being an entrepreneur is highly correlated to being the oldest child, having immigrant parents or grandparents and being raised in a home where competition and excellence are common behaviors.

Education: Entrepreneurs respect people with education, but do not view education as the answer to success – but rather a tool to achieve success. They tend to rely more upon their own skills than education to open doors for them.

Interpersonal Skills: Words like “creative, driven, independent-minded, socially bold, opinionated, bright, articulate, courageous, workaholic” are often used to describe an entrepreneur.

Employment History and Work Traits: Although they have diverse employment backgrounds, entrepreneurs are often characterized as innovators who challenge the status quo. Because they are typically more outspoken and not highly collaborative, it is common for them to have been fired from a job more than once.

Motivations: Entrepreneurs are more interested in gaining and servicing customers than they are in building a large organization to fuel their egos. They are constantly looking for purpose and the bottom line in business and social encounters and are bored by shallow people and issues.

If you’re thinking of bailing out of your current profession to start your own business, take a look at these traits and see how you measure up. Or, if getting fired is getting old, perhaps the universe is trying to tell you something – it may be you were destined to be an entrepreneur all along!

As the employment market continues to suffer with a lack of high-paying jobs and many industries outsourcing their positions to overseas locations, job seekers are turning to entrepreneurship to control their destinies.

While self-employment may be a good alternative, job search candidates need to understand what it takes to start and build a successful business.

Our guest has done that – several times over – and he is only 25!

Join The Career Clinicians, Kathy Sweeney and Norine Dagliano as we interview our guest, Cameron Johnson, author of “You Call The Shots: Succeed Your Way-- and Live the Life You Want-- with the 19 Essential Secrets of Entrepreneurship.”

Listeners may remember Cameron as the runner-up on Oprah’s “Big Give” TV show in 2008.

The radio show will air live on BlogTalkRadio on Wednesday, April 21st at 7 pm ET. Listeners can tune in to The Career Clinicians Radio Show here: http://bit.ly/a1buFW

We will be taking live calls during the show. Listeners can call (917) 889-9043 to ask questions of our guest.

So, who is Cameron Johnson?

Cameron started his first business when he was nine with $50 and a home computer. By age 17, he earned his first million dollars.

Before he'd turned 21, he'd started twelve successful businesses and was offered $10 million in venture capital to grow his hot Web company, CertificateSwap.com.

And, he has done it without ever taking out a loan!

Cameron will discuss:

• How to determine if entrepreneurship is right for you
• The secrets to starting a successful business
• The risks involved with being an entrepreneur
• How to research ideas to determine whether they are viable
• How much capital you should invest
• How to keep your business profitable
• The role that outstanding customer service plays in the success of a company
• How to know when to sell your business

Don’t start a business without listening to this important show!

Monday was one of those odd days where my phone kept ringing with inquires about my resume writing and career transition services. With so many resume writers out there marketing their services – a Google search today for “resume writer” turned up 1,520,000 hits – I sometimes marvel at the fact that I am ever found!

As with resume writers, job seekers can easily get lost amongst the competition. Thanks to the Internet, employers can literally choose from thousands of applicants to fill one position. So, with more than 1.5 million resume writers competing for business, why is it that my phone was ringing today – or for that matter, any day? The answer has as much to do with my ability to secure new clients as it does with a job seeker’s ability to secure interviews.

It seems to boil down to the following two basic marketing principles: Referrals/recommendations and brand/image. Potential clients either call me because someone who previously used my services or knows of my reputation recommended me, or they came across my advertising and liked what they saw. Here is how these two principles translate to job seekers…

Referrals/recommendations: Occasionally I will meet someone who tells me that they have never looked for a job in their life – employers always sought them out. How can that be? Well, these individuals were fully aware of their talents and made sure that others in their profession and industries were also aware. They built a strong network of contacts and positioned themselves as experts in their field and as a result, were in high demand.

To get ahead in one’s career and to get a prospective employer’s attention, one needs to make their talents and expertise highly visible. This is not accomplished by blasting one’s resume out to hundreds of employers then sitting back and waiting for the phone to ring. One gains attention by “putting themselves out there” through networking, participating in professional associations, giving presentations to peers, publishing articles, volunteering, and clearly communicating ones value.

Brand/image: If potential clients do not find me through referrals, they find me through advertising. Just as a job seeker advertises their skills and experience via their resume, cover letters, and online profiles, I advertise my skills and experience through phone book advertising, my website, and online profiles. The quality of my advertising either encourages or discourages callers, just as the quality of a job seeker’s resume, cover letters and online profiles encourages or discourages employers to pick up the phone and give them a call.

In addition to the quality of the advertising, potential callers are influenced by how the product is branded. Pepsi and Coca Cola both have excellent advertising; however each unique brand appeals to a different type of consumer. Many of my 1.5 million “competitors” have excellent advertising, but their brand does not appeal to every potential customer.

However, something in my advertising appeals to certain customers, and when having to choose from multiple options, those who pick up the phone and call often tell me they felt a connection. Oddly enough, while I am talking to these callers, I too “feel the connection” and often think to myself how fortunate for us both that we found each other.

The bottom line for those in search of a new or better job is this: Know your brand, and effectively and confidently communicate to the world. Those who like what you have to offer will give you a call – those who don’t will be better served by a competitor. Persevere and even though employers can choose from the large pool of candidates, you too can rise above the competition!

Do you have a digital footprint? Do you know what one is? Is your online presence getting you "turn downs" instead of "offers" from employers?

More than 90% of recruiters and 50% of employers perform Internet searches on candidates before making a hiring decision. If job seekers don’t have a solid, online presence with a strong career brand, the chances of impressing a potential employer are greatly diminished.

Join The Career Clinicians, Kathy Sweeney and Norine Dagliano, as they interview Barbara Safani, an expert in social media and career branding, regarding the importance of building online profiles and participating in social media / business networking sites.

The show airs live on Wednesday, April 14, 2010 at 7 p.m. ET on BlogTalkRadio (http://bit.ly/bXzi0t). The Career Clinicians will be taking live calls at (917) 889-9043.

During the show, Barbara will discuss:

• How job seekers can find out what kind of digital footprint they possess.
• Specific websites where job seekers should have a presence, including LinkedIn, Google Profiles, ZoomInfo, Facebook, and Twitter.
• The differences and benefits between the sites.
• Which type of person is right for each online medium.
• Privacy concerns.
• How a great (or poorly written) profile can impact a job search.

Don't miss this important show to find out the best ways to ensure your digital foot is a positive one!

Considering attending a job fair to search for employment? Not sure what to expect or how to prepare to ensure success? Have you been to a job fair and thought it was a waste of time?

If any of the above questions apply to you, then don’t attend a job fair until you have listened to this important show!

Join The Career Clinicians, Kathy Sweeney, NCRW, CPRW, CEIC, CCM of The Write Resume, and Norine Dagliano, NCRW, CPRW, CFRW/CC of ekmInspirations for their next show, "How To Be Successful At Job Fairs!"

The show airs live on Wednesday, April 7, 2010 at 7 p.m. ET on BlogTalkRadio (http://bit.ly/99qIBK). The Career Clinicians will be taking live calls at (917) 889-9043.

They will discuss key strategies and cover what steps to take before, during, and after the career expo to be triumphant, including:

• Conducting company research
• Developing a 30-second Introduction
• The importance of having a stellar, updated resume
• How to be prepared for “on-the-spot” interviews
• How to follow-up after the job fair

After listening to this show, job seekers will be prepared to attend a job fair with confidence!

This past weekend, I watched an interesting documentary surrounding the history of Sears. The story is fascinating, as it chronicled the rise, fall, and re-branding (several times) of the company since 1893.

The key theme throughout the history centered around meeting the market need through innovation and reinvention. However, there were times when the company believed it was unstoppable and ignored the competition.

As a resume writer and career strategist, I began to think about the relation of this story to job search candidates.

First, I believe it is important for readers to understand the history of Sears. Then, I will apply the lessons learned from Sears to job seekers.

The History of Sears

Richard Sears, the company's original founder, started his "career" as an agent of the Minneapolis and St. Louis railway station in North Redwood, Minnesota. He was delivering a shipment of watches that was refused by a local jeweler. Seizing the opportunity, he purchased the watches himself and sold them to other station agents, making a handsome profit. In 1886, Sears began the R.W. Sears Watch Company in Minneapolis.

He advertised for a local watchmaker to cut out the middleman. The person who answered the ad was Alvah C. Roebuck. From there, they entered a partnership, which ultimately became Sears & Roebuck.

Sears saw an opportunity to expand his newly formed company through the catalog ordering and delivery business, which was targeted to rural America. Through volume purchasing of every kind of merchandise possible, he met the needs of these customers who were getting upset with local merchants charging them double the wholesale price for everyday products.

Sears was not the best organizer of systems, and his catalog was so popular, he was having a hard time fulfilling the orders. So,  Julius Rosenwald, a Chicago clothing manufacturer bought into the company in 1895 and brought order out of chaos.

Sears & Roebuck grew exponentially over the years, and sold everything under the sun, including tools, bicycles (they made Schwinn a household name), violins, lumber, clothing, and home remedies. And, they guaranteed what they sold. However, some of the home remedies were "questionable" in nature, and the company decided to incorporate laboratories to test every product sold. This was the beginning of Sear's reputation as a quality retailer.

Innovation at Sears

Sears continued to be innovative, penetrating even more markets with the goods they sold or finding ways to boost sales. The most fascinating product to me was the "home kits." Individuals could purchase these kits and construct their own homes. This was Sear's answer to their lagging lumber sales. The largest order placed was by Standard Oil Company in a coal town and many of the homes are still standing today.

In 1924, Sear's opened the first retail store in Chicago to corner the market on "city dwellers" and it was an instant hit. The company expanded to numerous markets and became the largest retailer in the US, as they played on the theme of the "one-stop shopping experience." The company then decided to focus on the affluent customer. While it worked for several years, it eventually became the downfall of the company.

Complacency in the Marketplace

Sears had become very complacent, believing that no other company could topple their market dominance. However, K-Mart and Wal-Mart entered the picture, offering customers mass amounts of merchandise at a low price. Sears couldn't compete, lost market share, and went from #1 to #3 on the list of top retailers in the 1980s.

The Reinvention of Sears

Sears decided to reinvent itself by bringing on model Cheryl Tiegs to design a new line of clothes. They also opened AllState Insurance Company to meet the need for car insurance, and real estate and financial services and placed those offices in their retail stores. However, some of these ventures were short-lived.

Even though Sears tried to recapture the market dominance they once held, it was the opening of The Great Indoors, and the acquisition of K-Mart and Lands End specialty catalog that proved to be most beneficial. Even though the retailer struggles today, the public still embraces the company as a trusted retailer.

Relevance to the Job Search

As a job seeker, there are many lessons that can be learned from Sears, as detailed below.

Find a need in the market and fill it.

Just as Richard Sears found a niche in the late 1800s,  job seekers need to look at the current job market and determine where their skills can best be utilized.

Be Innovative.

Sears continued to be innovative in their approach to attaining more business. Professionals need to be continually striving to either come up with new ideas to help their companies make money or meet a market need. Further, recommending and leading new projects that are on the cutting-edge of a particular industry are great ideas, as well.

Don't Get Complacent In Your Career.

Many individuals get complacent in their careers. They believe achievements or tenure with a company will be enough to keep their jobs. I have found this is not always the case with my clients. When it is time for downsizing at a company, there are typically two standards that are measured - performance and cost of the employee. Sometimes companies will cut the highest salaried employees to make it easier for them to reach the "bottom-line number" to achieve stability.

So, how can someone combat complacency? There are many ways to do this. Be indispensable to a company or industry by being a thought leader. Develop a blog focused on a particular industry. Invest in continuing education, sign up for extra projects, earn credentials, and build the "brand" of a person who is always abreast of the latest trends.

Always Be Ready for the "Unexpected."

Even if professionals follow the suggestions above, it doesn't mean they won't be replaced by a company with someone who is younger or less expensive. Watch company or industry trends. If it appears that jobs are at risk, be prepared.

Have an up-to-date resume with measurable accomplishments and the proper format depending on position level. Start connecting with people now through LinkedIn or other social media websites. That way, if downsized, time won't be wasted locating people who could assist in the job search.

Reinvent Yourself.

As mentioned above, if your industry is in turmoil, figure out a way to reinvent yourself so you won't be left behind. Whether it is training in a new field or determining how to exploit your old industry, such as being a consultant to companies in your field, put the skills you have gained throughout your career to good use.

Always Develop and Guard Your Reputation.

My dad always says that the only thing you really "own" in this life is your reputation. Guard it well! No matter what, Sears has always had the reputation as a retailer than can be counted on with quality products.

Develop and guard your reputation. Be the trusted source of information, help other people with their careers, always be willing to take on a task without complaining, don't gossip about others, and be pleasant in your work environment.

In conclusion, if you approach your career with tenacity, innovation, preparedness, reinvention, and a stellar reputation, the likelihood of landing on your feet, no matter what shape the economy is in, is greatly increased.

What we have here is an example of a “loaded question.”  Are you asking because you think it does, and you need someone to confirm it? Or perhaps you love the dress and are fishing for a compliment. Another possibility is that you really do not know how it looks and you need someone to tell you. How one answers that question varies from individual to individual and has as much to do with personal preferences as it does with good fashion sense. Ask 10 people, and you may get 10 different answers.

A similar scenario holds true when a job seeker solicits feedback on their résumé. Here’s a recent example of how this plays out: Last week I completed the first draft of a résumé and sent it to the client. She was extremely pleased and with some minor adjustments, we were ready to finalize it. Then she showed it to a “headhunter” who recommended some additional changes. After incorporating those changes, she met with another headhunter, who also recommended changes. I would be willing to bet that if she were to show it to two or three other headhunters, colleagues, friends or family members, she would hear two or three additional recommendations of what she should change.

For most people, looking for work is not something they enjoy doing. No one likes to put themselves out there and risk being rejected. Often job seekers will avoid putting them selves out there by repeatedly “massaging” their résumé until it is “perfect.” And as long as they keep soliciting feedback that will lead to more changes, the résumé will never be perfect – thus they can avoid the stress of putting themselves out there.

When a job seeker asks me to give them feedback on their résumé, I always begin by asking three questions:

•  Is the content accurate?
• When you read it, do you feel proud – does it show off your best features and make you “look fabulous?”
• Is it getting you interviews for the types of positions you are seeking that pay you the salary you deserve?

If he or she answers “yes” to every question, than it really does not matter what I - or anyone else - has to say about the document. As with dresses, there are many styles of resumes and many opinions about what is good and what needs fixing. Find what works for you – then use it!

NBC's hit show, The Apprentice®," starring Donald Trump, is starting casting calls beginning April 1, 2010. And no, this isn't an April Fools' joke!

For this next season, The Apprentice® will focus on applicants who are unemployed, underemployed, or new college graduates who are having a tough time landing a job in this economy.

Frankly, I am proud of NBC and Donald Trump for addressing this situation. They are giving a voice to individuals who have been hit hardest by the recession.

Further, they are providing an opportunity for successful applicants to showcase their talents on national television.You can't BUY that type of exposure!

Win or lose, participants on the show will gain visibility on a national basis in the crowded sea of job seekers, which could open up opportunities for meaningful employment.

For complete information on what the casting directors are seeking, an application to download, locations of casting calls in a number of major cities, or to submit an application via email, visit this page on NBC's website: http://bit.ly/drHKLd.

Good luck and put your best foot forward!